What do your customers say about you?

Posted on February 3, 2026

Have you ever wondered how customer testimonials and case studies add value to your business? Well, let us tell you.

Sharing testimonials and reviews about your company with your audience can increase engagement and attract new customers.

9 out of 10 people trust what a customer says about a business more than what that business says about itself. Customers are also likely to spend 31% more with companies with good customer reviews. Hence, sharing positive feedback and customer stories is a very effective way to grow your audience and attract new customers.

And combining customer feedback with the power of video can be a recipe for great success. Did you know that customers remember 95% of a video review compared to only 10% of a written one?

According to the latest research on all things video marketing by Wyzowl, 84% of video marketers say video has directly increased sales, whilst 87% of customers say they have been convinced to buy a product or service by watching a video… Which makes video testimonials the perfect all-around business solution to grab customers’ attention and boost sales in an effective, engaging format.

They say a picture says a thousand words… we say a video says way, way more

Check out our work with Prior Scientific HERE and see for yourself.

If you’d like our help creating video testimonials, get in touch: hello@oskecreative.co.uk

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